Kvalvik Bait was invented by Svein Kvalvik. Svein has his roots in Kvalvika, Lofoten where his family has engaged in fisheries for generations. It was Svein’s passion for fishing that began the process of creating a truly eco-friendly and effective fishing bait. Kvalvik Bait is based on natural ingredients that substitutes fish as bait, and is an environmentally and ethically sound alternative to live bait.
Flip has designed the branding, and made a commercial – all is focusing on the traditions and the ecological identity of Kvalvik Bait.