Næringslivsdagen Nord is a yearly conference set in Tromsø, Norway. Each year the industry in Tromsø and abound meets to get inspired, network and learn from a few select speakers. The key to the day is innovation. Thus, when designing the identity for the conference, Flip also focused on innovation too.
By taking inspiration from the ancient Chinese Tangram puzzle, which can be used to create all different kinds of shapes, we found a happy medium between technology and the past where innovation could take hold. We deployed the identity on real life boxes using the projection mapping technique – both in shopping windows in Tromsø and at the day itself.
The boxes were projected and filmed in a studio, then used on the client's website in a loop.